Tata IPL 2025 is going to prove to be not just a game but also a big advertising market. It is estimated that this season IPL 2025 can generate ad revenue of more than Rs 6000 crore. In which digital platforms like Jio and Hotstar (JioHotstar) will have a big role, which can set new benchmarks in the world of digital advertising. For which Nielsen (research agency) has partnered with Jio Hotstar. Let’s get detailed information about it.
JioHotstar is turning out to be a great entertainment OTT, especially with its many viewing options. It has something for everyone – IPL for dads, daily soaps for moms and blockbuster Hollywood and Bollywood movies for everyone else. One of the biggest reasons why JioHotstar is trending is that the brand has a free subscription option with Jio mobile and internet plans.
JioHotstar Will Have Bumper Earnings From IPL 2025
Tata IPL 2025 is going to open a big market for digital advertising for JioHotstar. According to Nielsen and other research agencies, this time Jio-Hotstar will use new advanced tools, which will give advertisers more accurate data. Due to these new parameters, brands will find it easier to reach their target audience. And Jio Hotstar will also gain strength to compete with big ad networks like Google-Meta. It is estimated that after the partnership with Nielsen, Jio-Hotstar’s earnings can increase by up to 30%, which can take its revenue beyond Rs 3000 crore.
BCCI And Franchises Will Also Get Huge Profits
BCCI will get the biggest earnings through advertising and broadcasting rights in IPL 2025. According to reports, BCCI can earn up to Rs 4500 crore. At the same time, the earnings of big teams like Mumbai Indians (MI) and Chennai Super Kings (CSK) will also see a significant jump. The earnings of these franchises from sponsorship deals and merchandise sales are estimated to be between Rs 500-700 crore.
Small Companies Will Also Benefit
Jio-Hotstar is going to adopt new data-based advertising criteria for Tata IPL 2025. This will give brands real-time data on the performance of their ads, which will improve ROI (Return on Investment). Through this technology, small and medium enterprises (SMEs) will also get a chance to promote their products on a big platform like IPL. This means that companies placing advertisements will be able to generate good revenue even in less money.
Will IPL Streaming Be Free On JioHotStar
Our aim is to ensure that users can enjoy a significant portion of the content before hitting any paywall (paid access). We haven’t decided on a specific number yet as we are still experimenting, but free access will be fairly substantial enough so that users can watch the entire match.
This strategy helps us strike a balance giving users enough time to experience our platform, while also meeting advertisers’ objectives. The best example of the success of this model is the India-Pakistan match, which recorded the highest digital viewership ever. This result has given us confidence that our strategy will prove effective in IPL 2025 as well.
Conclusion
Jio’s extensive telecom network and bundled data plans provided immediate access to millions of potential subscribers for JioHotstar. If you have any question regarding this post, then you can tell us by commenting in the comment box given below. Your feedback and suggestions are welcome as always. Thank you.
